Digital Business Management
Digital Business Consultant
Charles, Malene
Role(s)
Digital Business Audit, Systems Audit, Strategy, Consulting, Business Development, Product Management
Date
Jan 2018 – present
What Does a Digital Business Manager (DBM) Do?
I’m frequently asked, “What does a Digital Business Manager (DBM) actually do?”. My response?
I make small to mid-sized digital businesses more money—while making the process as stress-free as possible.
If you’re a small to mid-sized business owner, you might be wondering:
“What does a Digital Business Manager actually do?”
The short answer?
I help digital businesses increase revenue, streamline operations, and scale—without the overwhelm.
As a Digital Business Manager (DBM) with a specialization in Entrepreneurship and Innovation from Harvard Business School, I bridge the gap between strategy, systems, and team management, so business owners can focus on growth and profitability.
Why Hire a Digital Business Manager?
A DBM is an essential role for growing businesses that need more than a virtual assistant but aren’t yet ready for a full-time COO. A DBM steps in to:
✅ Audit and optimize business operations for efficiency and profitability
✅ Implement automation and scalable systems to save time and reduce costs
✅ Manage remote teams, vendors, and freelancers to ensure seamless execution
✅ Increase revenue streams through strategic planning and financial oversight
Key Responsibilities of a Digital Business Manager
Whether you need systems setup, process automation, or team coordination, a DBM keeps everything running smoothly. My role typically includes:
1. Business Audits & Profitability Optimization
A business audit helps identify bottlenecks, inefficiencies, and revenue opportunities. A DBM analyzes:
– Customer journey & sales funnels – Are leads converting? Where are potential drop-offs?
– Operational workflows & automation – How can we streamline daily tasks?
– Budget, pricing models & revenue diversification – Are there untapped income streams?
This may involve grant writing, CRM optimization, cost reduction strategies, or pricing adjustments—all aimed at maximizing profits with minimal stress.
2. Systems & Automation (CRM, CMS, SOPs)
A growing business needs scalable systems. A DBM helps set up and manage:
– CRM (Customer Relationship Management) systems – Automating client interactions & sales pipelines
– CMS (Content Management Systems) – Organizing digital assets, website content & marketing materials
– SOPs (Standard Operating Procedures) – Documenting workflows for consistency & efficiency
– Tech stack optimization – Ensuring the right tools are in place for productivity
The result? More automation, less manual work, and a business that runs smoothly.
3. Team & Project Management
Managing people and projects can be time-consuming. A DBM handles:
– Hiring & onboarding – Finding the right team members & setting them up for success
– Freelancer & vendor coordination – Ensuring smooth collaboration with external teams
– Task delegation & workflow management – Keeping projects on track without micromanagement
– Performance tracking & accountability – Ensuring goals are met on time
With strong team systems and clear processes, businesses can scale without burnout.
How a Digital Business Manager Can Help You Scale
If you’re a business owner struggling to manage operations, teams, and systems, hiring a Digital Business Manager is the smartest move. A DBM helps:
✅ Increase revenue & optimize business operations
✅ Eliminate inefficiencies & automate workflows
✅ Manage teams & ensure projects are completed on time
✅ Turn chaotic businesses into streamlined, profitable systems
Let’s Get to Work
Want to scale your business without the stress? Let’s connect.
Book a consultation to discuss how I can help your business grow.